Create original content
Select tags to optimize in your title
Get quality backlinks
Tell about yourself on the Internet
Avoid spam hits
Add your company to local business listings
Follow your success
Continuously work on marketing
- Unique texts (forget about copy-paste)
- Internal links between pages
- Human readable page addresses ( human-readable URL )
- Server response codes
Do not be intimidated by technical terms, now we will figure it out.
in the search.
For example, your company decided to get a high rating in different cities, and you created almost identical pages for each of them. Google and Yandex may think that you are performing manipulative actions and duplicate content. This can negatively affect your rankings.
Often service pages are split into pages that list support services, which is not always a good thing. For example, how many people are actually looking for a remarketing company in Samara? On the website, in the section on advertising on the Internet, you can mention the specialization in remarketing. However, a separate page is not needed here.
The title tag on your home page is one of the most important elements of your website in terms of SEO basics. Consider actual business metrics when deciding on title content.
Domain authority is measured on a 100-point scale. You can find out your score on the Moz service; there you can also compare your own indicators with the results of competitors. The popularity of a resource in comparison with competitors is one of the best indicators for SEO; your place in the Google ranking depends on it. Another useful domestic resource is Linkpad, which calculates a site’s spam rate.
How can you avoid this? Sign in to Google Search Console, a free service that lets you see how your site appears in Google Search. In the section “Search Traffic” -> “Links to Your Site”. From there go to “Your Most Linked Content”. To download the latest links report, click “Download Latest Links Report”.
This will give you an Excel file that lists all the backlinks to your site that Google finds. If the file is spam, ask an SEO specialist to audit the backlinks, and in case of problems, perhaps create and send to Google a file with a list of links to be rejected.
- Check the correctness of the information (company name, address, telephone).
- Add high quality and informative photos.
- Process feedback on your company’s work or products in a timely manner. Prepare an active action strategy.
- Enter basic information about the company, about the specialization of the business. Make sure that the information is fully consistent with your company’s services and products.
For a small fee (less than $ 100), you can send information to your local Yext directory or Moz Local . The service will ensure that your business information is consistent and, most importantly, it will officially confirm that you are indeed a local business.
and the search engine will raise the ranking of your site.