According to Google, 79% of shoppers will not shop again if user experiences with your website are bad. Also, if your website doesn’t respond in less than 3 seconds, 53% of users will leave your site.
It is very important to have a long stay on your website in order to turn your target audience into potential customers and we would like to give you some tips on how to achieve this.
Table of Contents
- 1 1. Make your website focused on the target audience
- 2 2. Design Your Site Mobile-Friendly
- 3 3.Check Your Pagespeed
- 4 4.Use Structured Data Markups
- 5 5. Create Original Content
- 6 6.Increase your site’s authority and trust
- 7 7. Optimize for featured snippets and other SERP features
1. Make your website focused on the target audience
If you want to sell your products and services successfully, you need to make sure that your website is designed to meet the needs of your target audience.
Define your target audience
- Define your target audience’s age, profession, and interests.
- Outline why your target audience needs your services, what they expect to find on your website, and how they want to buy your product.
Set your language
- Use the right keywords to increase your chances of being discovered by your target audience. How do your customers talk about the products and services you offer?
- Make sure you focus on simplicity and clarity with a short and lively language.
- Think about your tone of voice – are you an authoritative or friendly figure?
- Make sure your language is consistent across your website to make sure your target audience interacts with one brand voice rather than many
- Keep your writing style consistent across all site pages
Easy user experience
- The website must have a logical structure.
- There must be communication channels such as phone, email, and live chat.
- Keep results relevant and simple with the search bar.
- Simplify the process of converting a user into a potential customer – For example, add a “pay now” button to the product page instead of just redirecting visitors to checkout
Create an incentive to shop
- Define why a user should shop with you.
- Use discount codes.
- Provide your customers with easy access to the products and services they want.
- Build trust in your business through reviews and a secure payment process.
2. Design Your Site Mobile-Friendly
Google first uses the mobile version of your site to index it, so if you want to rank high in search results, you should make sure your site is mobile friendly.
- Make sure your calls to action are at the forefront.
- Menus need to be short, and understandable.
- Use the logo for easy access to the home page.
- Make sure that promotional pop-ups are easily closed.
- Clearly specify all payment options during the checkout process.
- If there is an error or if the transaction is successful, inform customers in these processes.
- Be open about getting honest feedback about your website from your users through surveys.
Make it easy to search for products
- Keep a text search box at the top of the page for ease of access.
- Sort search results by relevance by default.
- Include search filters and filter previews.
Convert your users
- Make sure your users don’t need to sign up for anything to access the rest of your site.
- Allow users to buy as guests to save time.
- Clearly state the benefits of signing up for an account or newsletter. For example, join our mailing list for a 10% discount on your first order.
- Show or illustrate the value of the content they will receive, such as a free episode of an ebook.
- Pre-fill fields with available information for registered users (or other fields such as postal or billing address) to speed up the purchase and avoid leaving them mid-checkout.
- Enable 3rd party payment options (eg Paypal, Visa Checkout) to save customer time
- Have the option to get assistance by phone or online chat throughout the users’ checkout process.
- Make it easy to revert to an unfinished conversion another time, such as the option to share or save
Data capture forms
- Use features such as mobile number keys and automatic advance to the next field to simplify form entries.
- Use the simplest input method for each task, such as drop-down menus, toggle icons, and large, definable tap targets.
- Use visual calendar dates and clear labels for start / end dates.
- Provide clear tag fields for the user to understand the information they need to give.
- Use instant error checks that verify entries in real time so users don’t have to resubmit their information.
- Use progress bars for multi-part forms.
- Keep forms fast and simple when repetitions are not required.
Optimize your website for mobile devices
- Make product images expandable and add high-quality close-ups
- Let users know which is the best direction to view the website, but it’s even better to make sure the design works for both vertical and horizontal views.
- Keep users in one browser window, so don’t start new ones for different pages
- If you have a migration option, call it a “desktop site” rather than a “full site” so users don’t think they are missing out on mobile devices.
- If you need a location from the user, be sure to explain why you need it
3.Check Your Pagespeed
Mobile phone users are accustomed to instant, fast access and therefore won’t wait for your website if it’s too slow. If your site isn’t fast enough, you’re more likely to lose conversions.
Use PageSpeed Insights
- Determine what is causing your site to be slow.
- Optimize your site for better performance on both mobile and desktop by focusing on how website speed will affect user visits.
Focus on your website content
- Shrink and compress your CSS, HTML and JS files.
- Reduce the number of redirects.
- Enable browser caching to speed up the loading time of a returning visitor.
- Use CDNs to optimize the presentation of your content and increase page loading speed.
- Optimize images to make sure they are in the correct format and not too large.
- Optimize your content delivery by offering only what is needed.
Hosting and servers
- Host your site on a good server to make sure your site is configured correctly.
- Make sure your server is not causing slow loading times.
4.Use Structured Data Markups
Structured data is an extra piece of code that is added to your website’s pages, giving more context to the SERPs about that page. For example, it might mark that the page contains an event or business location.
- Good and consistent use of structured data will help you manage how your site is presented in SERPs and will improve results for related queries.
- Since the flagged content cannot be hidden from the user, it should not represent only a small portion of the page.
- Be as specific as possible when choosing a formatting type.
- Use markup code generation tools to make the process an efficient and simple task.
5. Create Original Content
Content is king. It draws in your users and keeps them on your site. Content plays an important role in the effectiveness of your website and the results you get.
Create a content strategy
- The content should answer common user questions and contain relevant keywords for SEO value.
- Make sure internal search provides relevant and recommended results
- Consider the tone and style of your website content. Does it speak to your target audience?
- Make sure the target audience gets all the information they need to make a conversion.
- As voice search is intended to be used on half of all calls, keep in mind the tone of voice and expressions that are likely to be used by your audience when speaking out loud.
Increasing your site’s authority and trust is often a difficult and time-consuming process. A variety of activities are required to increase visitor traffic and conversions, such as comprehensive SEO work, content review, and social media support.
Maintain content quality and consistency
- Regularly review your content and make sure you provide valuable information to your target audience.
- Remove duplicate content, if any.
- Identify keywords relevant to your brand and find out what phrases you are currently ranking to include in your site’s content.
- Try to get experts in a specialist field to write for you.
- While link building is a very time-consuming process, the benefit of providing quality links to your content will increase traffic and make your website a reliable and genuine resource.
- Detect and remove toxic links that might have been good before but now have a negative impact on your website for various reasons.
Make sure your website is fast
- A slow website can increase bounce rate and lower conversion rates.
- Make sure your website loads in less than 3 seconds and test it using PageSpeed Insights.
- Have effective social media channels that will drive valuable traffic to your website and help increase your rankings by pointing to Search Engines that you have active content.
- Plan a strong social media strategy that relies heavily on listening, engaging, posting, and frequency.
- Use a calendar to plan out social media content ahead of time and keep the content consistent.
- Interact with your target audience on social media to encourage repeat engagement.
7. Optimize for featured snippets and other SERP features
Featured snippets and other SERP features are generated by Google in response to a query and provide users with useful information.
- Keyword research in your industry allows you to see which keywords result in a SERP feature.
- It also allows you to determine which keywords you are currently ranking in the top 10 results.
Analyze featured snippets
- Compare your content with the current featured snippet.
- Apply content changes to your page to make it more suitable for featured snippets. These include answering your target audience’s questions directly, correcting grammar mistakes, simplifying the text on the page, leading with keywords whenever possible, and adding a summary.
- Fix broken links and delete old code.
There are many components that ensure your e-commerce website is optimized for user experience. It’s all about making it as easy as possible for your audience to find, understand, and buy from you.