Whatever online marketing strategies you implement, it can never be as complex as a search engine optimization strategy. Social media is a great way to get your target audience to visit your site. But SEO lays the foundation for an outstanding online marketplace .
You don’t need to know what SEO is , but if you want to be successful in marketing online, you need a solid SEO strategy . Therefore, this marketing strategy is the most powerful marketing strategy. Here are the reasons.
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SEO will always exist
As long as there are search engines, the number of times Google’s algorithm changes, so will SEO. A post on Moz makes it clear that SEO will never die as long as different sites continue to compete for search engine placement and as long as knowledgeable and savvy website owners take advantage of their sites ranking higher . Every website owner wants to take advantage of being in a high ranking. As long as sites are ranked according to certain factors, the concept of SEO will always exist.
Brings concrete returns
There are many SERP tools that show you how much competition you can face to get your business to rank on the first page of your website results. In a study by Chitika, an online advertising network, about 95% of organic traffic disappears on page two. This means that the top page offers the highest visibility, and your website means that more users are likely to click.
Local SEO helps small businesses compete in search
When you look at SEO as a whole, you will see that it is a very competitive field. Today, there are over a billion active websites or blogs that create new content on a daily basis. This means it’s getting harder to rank pretty much everything, not just competitive searches.
One area where SEO continues to be small business friendly is local organic search rankings. This handy guide is an excellent resource and example for many different ways to promote and reach out to new audiences online with a small or localized business. By using postcode, state and city codes in your content creation and link building efforts, there is no reason why you cannot rank higher on Google while reaching your target market in the process.
Add a little remarketing to the process and you can see a massive increase in traffic in a short time.
It is a profitable marketing strategy
The initial cost of SEO can be high and you can probably get a negative return on investment for the first month or two, but over time, the benefits of search engine optimization will outweigh the costs. A report published by SEMPO revealed that 11 percent of the marketing money was spent on SEO and about 87 percent on PPC . Understanding that SEO is associated with a lower CPA ( cost per acquisition ) it makes sense to invest in search engine marketing as there is no need to pay for acquisition costs.
This doesn’t mean you should trash your PPC marketing campaign. Both PPC and SEO are complementary marketing strategies. SEO is the most profitable channel you can invest in, especially if you are looking for permanent results.
The total number of searches is growing rapidly
Internet users in the United States average more than 12 billion monthly searches, according to the Comscore report. Well, combine this number with the fact that the top five search results on the first search page make up about 67.6 percent of all clicks ( according to Moz ). You will begin to understand how everything accumulates and remember that these numbers will continue to increase. Without SEO, your customers will never be able to find you online.
… And your competition is increasing
You can spend thousands or millions of dollars on email marketing and paid advertising. In the end, however, if you don’t take the right initiative to improve your search position, you risk being miles behind your competitors. Search engine optimization is like a treadmill – the moment you stop running, you fall behind or even fall. This means that if you stop optimizing your website for search engines, your competitors will always go after and exceed your optimization goals.
If you want to roll up your sleeves and deal with SEO, you first need to understand everything that is going on. Learn the basics of SEO and how it can affect your business.