- What is marketing for the photographer today and what form of promotion to choose?
- Marketing for a photographer on the internet
- Social media profiles
- Attractive website with portfolio
- Google AdWords – Effective marketing for your photographer
Table of Contents
What is marketing for the photographer today and what form of promotion to choose?
Marketing for a photographer can translate into increased popularity and number of customers, and thus more profit and business development.
In an era of huge competition in the photographic industry, an appropriate promotion will be an important element that will allow you to stand out from the crowd. Of course, let us not forget that the quality of the services provided by the photographer is the most important, but it may not matter if we do not communicate it to the world. Whisper marketing or flyers is a good solution, but it doesn’t always have a permanent, satisfactory effect. Many photographers doing decent work are command-based, but this model always carries some quantitative limitations.
Marketing for a Photographer on The Internet
Internet marketing is currently one of the most effective forms of advertising. If you’re not already a part of it, you’re making a huge mistake. Why? Because you lose a lot of potential customers who search the internet for information about photo services.
Note, perhaps from your own experience, that before making a purchase, you probably browse the offers by comparing them and reading other people’s opinions about them. The same is done by your potential customers, looking for the right photographer on the web. How do they make them notice your business and trust you?
Social Media Profiles
At the beginning of your work as a photographer, it’s a good idea to start by setting up a social media profile. This is a good solution at the beginning of your career when you have a limited budget to start because the profile can be set up for free. Not everyone likes these types of portals, but they have their advantages because thanks to them you can increase your reach and gain a lot of new customers.
Thanks to your profile, for example, on Facebook, you gain a huge audience, which you can present your work and thus encourage cooperation. If you skillfully guide your fan page you will gain a big advantage. Where to start? From coming up with a consistent name. Let it coincide with the name of your business, website, etc.
The next step is to use your profile picture. Ideally, you’ll be on it, not just your logo. Placing your professional photo is a small step, and it will definitely make you stand out. You will gain more credibility and you will not be a great secret, recognition is nothing wrong with this industry. While a cover photo should be treated as an advertising banner, this is the perfect place for your logo and additional content related to what you do.
Before you add your first photos to the gallery on your fan page, think about the categories of those photos. Create the right names for photo albums, e.g., wedding photography, landscape photography, etc. This makes it easier for someone interested in a specific subject to your photos to find them in your gallery.
Be sure to post, if you do this regularly, at least twice a week, you’ll be visible. Your activity will be a clear message that you are constantly working on something, so show the latest photos and how they were created, post reports from sessions, and other your professional activities. Let it not just be photos or videos, describe posts in an interesting and inviting way, tag customers if they agree, links to their website or blog. This way, you’ll promote your Website.
Discover the tools offered by a given social network and start using them consciously, then you will surely see a growing interest in your work and the number of orders received will also increase.
Social media offers interesting tools, but they are the same for everyone. Therefore, if you want to show your individuality in what you do, it is worth considering setting up a professional website.
An Attractive Website with a Portfolio
Marketing for a photographer without a website? It’s hard to imagine, but it happens! It incurs certain costs, such as domain redemption (your site’s professional and unique address) and server space if you don’t have your own, but you get more creative freedom in return. Which one? You can decide your domain address yourself, and you can define what you want your page to look like and what you want it to contain. It’s up to you how your photo gallery looks (size, subject matter, presentation, etc.).
When designing the site, make sure that the site is professional, elegant, and above all, not obsolete! It’s supposed to show that you’re growing and you’re a professional. Think carefully about the look of your home page. If it is neutered, the lead closes the window with this page.
By creating a page that expresses your style and character, you impress your audience and give you an experience of what kind of photographer you are. We can compare this to the first impression on a job interview. Thanks to it, someone will be interested in further learning about you or not.
Make sure that your website contains the necessary information about you, the contact, the offer, and your portfolio.
Google AdWords – Effective Marketing for Your Photographer
When you sign up for a Google AdWords account, you can place ads directly on a search engine (so-called sponsored links) or, for example, the Google Display Network (in this case, on portals related to, for example, wedding, fashion, or children’s topics). In addition, you’ll analyze your campaigns to focus on the best performing areas.
Think of AdWords as an investment. Buying a campaign in the form of an ad, which is a link to your offer page for e.g., a promotional wedding session, can turn out to be a hit. You’ll get more orders as the number of leads increases.
How exactly will it work? A Google browser user will enter words, i.e. keywords keys: wedding photoshoot, after this step, of course, there will be standard links to the pages, but in the first place just below the search bar, sponsored links will appear, which bear only a small tag “advertising”. Browser users don’t see much difference between paid and organic search results, so this type of ad has a high level of performance. In general, such advertising includes the services and products which the searcher looks for.
From the Google AdWords dashboard, you can find out how your campaign is running. You can analyze the number of clicks on your ad and the number of times it was viewed in your browser, and the percentage of clicks-to-impressions, or so-called CTR. With this knowledge, you will be able to deduce, for example, whether the target groups and other variables you have used have been properly selected.
In addition, AdWords has a tool to measure the performance of individual keywords and phrases – Keyword Planner. This will give you an understanding of the words and phrases that apply to the field you are dealing with. By using these words in the texts on your website, you can also improve its positioning, which is where the list is located organically when you type in your browser e.g. the keyword photography, or wedding photography.