Table of Contents
- 1 SEO Search Engine Optimization
- 2 How Search Engine Works
- 3 How Search and Sorting Algorithms Work
- 4 How Users Search
- 5 Types of Queries Made by Users
- 6 How is SEO done?
- 7 Page Elements
- 8 Keyword
- 9 Tags
- 10 Links
- 11 Other Criteria to Consider
- 12 Backlinks
- 13 Hosting
- 14 Utility
- 15 URL Structure
- 16 Popularity
- 17 Visual Elements
- 18 Mobile Compatibility
- 19 Internet provider
- 20 Market Division
- 21 Analytics About SEO | The Importance of SEO
- 22 The Importance of SEO
SEO Search Engine Optimization
SEO (Search Engine Optimization) is basically a method developed to increase the ranking of a website among search results and increase its traffic. In order for search engines to know the site better, the website is optimized with interior and exterior design strategies. SEO requires constant improvements to maximize the traffic your website generates.
Made portions concern the website of the studies Site SEO links as external studies Off-site SEO is named as means a structure continuously moving so a website to start and finish their SEO work there is no such thing. In order to understand the SEO logic, it is necessary to understand the functioning of search engines.
How Search Engine Works
The user types the relevant terms in the search box of the search engine and thousands of results are displayed within seconds. The user evaluates the results listed one after the other according to their first impression by looking at the title and meta descriptions, so they visit the websites they find suitable. At the back of the job, search engines are a set of software that collects information about the content of websites, various algorithms are used to find the appropriate site and sort the results.
First of all, the search engine’s bots surf the Internet, and the keywords and URLs that provide substantial information about the site content are indexed. The content quality of this link included in the index is checked, if there is no violation, this URL and data are stored in the database. This database is huge storage area containing multiple data about each URL, the data is organized in different ways according to different search engines.
Bots constantly follow the changes and updates made on the internet and sites. When the term entered in the search box is searched, the algorithm works, the data in the database is examined so that the appropriate websites are listed.
How Search and Sorting Algorithms Work
In the new times of the computing world, the internet was a heap of files, people could upload and save data, and they had to go through them one by one to find what they were looking for. Nowadays, search engines have lightened our burden considerably. In addition, they continue to develop software about what the terms you want to search mean and how to bring the best content by constantly improving themselves. In this case, search algorithms are the basis of SEO.
So a search algorithm,
- Takes the search term in the search engine,
- Searches for these words in or in the body of the pages by going through the cataloged keywords on the database and the URLs to which these words are associated.
- Matching results are returned.
Sorting algorithms are a very important issue that directly reflects on the user, search engines make great efforts to improve this. There are many factors that affect rankings;
- Home pages,
- Page titles,
- Graphics and visual elements,
- Website structure (URL, host, page speed)
- You also need to consider things like page elements (keywords, links, HTML, and meta-tagging).
Improving these elements will help increase your clicks and get your site indexed by bots. But even after optimizing all elements of the page for the search engine, there are some issues that need attention.
In addition to SEO studies, search engine ads, sem studies and update frequency are also factors that feed the website. All of this means you need to understand that search engine optimization is not based on a single element. It is based on a multitude of strategies and is an endless process even after your site is live.
How Users Search
Search means different things to different people, in other words, each person can search the same query using different words. The way a person expresses the search is affected by many reasons, from his profession to the culture of upbringing, and this is called natural language. As a result, terms searched using different syntax will return different results. This wealth of search engine users is a fertile area for SEO targeting.
Some results were obtained in the surveys on search behavior;
- Google is the most used search engine.
- Users tend to use short search phrases.
- Search covers all market types.
- Search is one of the easiest and most important ways for the consumer to reach products and marketplaces.
Types of Queries Made by Users
Various types of searches are made in the search engine; These searches can be grouped under three types of query headings.
For example, I want to enter the Anadolu University website and I write only Anadolu University, not the URL of the site, in the search box.
are queries made to learn specific information. For example, where is Turkey’s capital letter in the search box.
For example, to write the best hotel of Eskişehir on the search button.
Over 80% of searches are information queries, and only 10% of searches are referral or transaction queries.
How is SEO done?
If you are planning to publish a site, you should plan your SEO strategies before the site is published, bring them together and act accordingly. If you are starting the SEO process in general;
- Make the SEO plan,
- Perform a site’s SEO infrastructure audit,
- You need to establish a basis for measuring results ( tools like Google Analytics ) and moving forward.
Seo has many elements. These;
Another factor you should consider before doing SEO; Your site is properly indexed by a search engine. Each search engine gives different importance to different elements of the page. For example, Google is a very keyword oriented search engine; however, it also looks at the popularity of the site and the tags and links on the given page. The main criteria that every search engine looks for are the site’s keywords, tags, sitelinks and the site’s popularity.
Backlinks are the address of your site; It is taking place on other sites, blogs, or social media channels. The most useful backlink type is the backlinks given as suggestions outside the initiative of the site owner. Search engines do not like you to share your own link for a fee or by infiltrating other people’s pages without permission. Link redirects in social media posts also have effective results.
Is hosting important for SEO? The correct answer to this is the host location is very important. For example, if you made a site and you receive the host from Germany to Turkey it would be very bad for you this ranking because search engines care too much about the user’s location when a call is made. In addition, the duration of your domain membership is also important for your ranking. A longer committed domain registration gives confidence to the search engine and puts you on the top.
This issue is as important as other SEO activities. To explain with an example, type gyms in the search engine. You will see that all of the top results contain the address of the gym or the phrase gym in English. At the same time, a site address should be quite understandable and far from unnecessary parameters.
Popularity is one of the most important issues for a brand. A popular brand’s website or e-commerce site can be accessed directly by searching the brand or downloading the mobile application. This means that traffic and therefore conversions will increase directly. The main points of increasing popularity are to actively use social media tools and to be visible with SEO or sem.
When the user clicks on a site, he is interested in or leaves the site within the first few seconds. So, to keep it on the site within seconds, you should have good visuals as well as good content, titles, and tags. Relevant visuals and graphics on your site are very valuable to attract the attention of the user.
Today, the vast majority can access the Internet from their phones at any time, and these people usually make their calls, shop, or browse for news or blogs over the phone. In this case, the site you make should be mobile-compatible, look good on mobile, and the necessary checks should be made regularly. It also announced that sites that are not compatible with Google mobile will be penalized, so mobile compatibility is a must.
A CMS (content management system) can make your SEO strategy easier or worse. Some platforms don’t allow you to have different titles and meta descriptions to redirect from one web page to another. In this case, you may have created hundreds of constantly repeating content pages or you may have made incorrect redirects. These situations are disastrous for your site. This problem also exists with web servers. For example, if you are using Internet Information Services (IIS), the default redirect selection is 302 (ie the default page redirect). You need to configure it as 301 (permanent redirect).
Another critical factor is the nature of the market in which you compete. For example, if you are going to do e-commerce, you should take a good look at the market divisions and make sure that there is a competitive environment you can handle because, in some markets, natural search is very competitive. For example, when you type a phone into a search engine, you will see results from many phone brands. In this case, it is necessary to analyze well which result takes the first place and why. Another method you can use to read competitiveness very quickly is to test it with a keyword. You can use a tool like Google Traffic Estimator so you can see what the cost per click and traffic volume will be.
Analytics About SEO | The Importance of SEO
90% of users who research a brand or product make a final decision after searching.
61% of marketers say SEO activities are their first priority.
Adding video to a post increases traffic from search results by 167%.
The Importance of SEO
If you have a website, your main goal is to make it visible. In this way, you reach more audiences and customers. The top result in the search engine does not mean that it always has the highest quality content. Even if you produce good content, you should increase your traffic with SEO work. Content on the Internet is regularly crawled by bots. It is important that your site is indexed and created in these scans.